Invest Solutions

This site lists, for each company listed on the UK Stock exchange, how many times the word "solution" or "solutions" appears on the front page of the company's web site.


The word "solution", in a business context, is used when the writer doesn't understand the product, service, or whatever, that they're writing about. When it appears on a company's web site, it suggests that the web master, and maybe their manager, and maybe even the management of the company, don't understand what the company does. I believe this is a bad indicator for the prospects of the company, and aim to avoid investing in such companies. If you share my view, this web site helps you to identify such companies.

Maybe you take the opposite view, and think that companies controlled by marketing people are more likely to be profitable. If so, you will still find this web site useful.

How to use this site

At the link   you will find lists of companies listed on the UK Stock Exchange. You can find a listed company in the page by using control-F and typing in its name or part of its name, or its EPIC code. You will then see listed how many times the word "solution" appears on the front page of its web site.

If you're interested on whether this count is trending up or down, you can also see what it was before its most recent change, and how recent the change was.

You can sort each list by any of its columns, by clicking on the ↑ ↓ arrows at its top or bottom.

I update these figures once each calendar month. I do not always keep up to date with changes to which companies are listed.

The inspiration for this site

Some years ago, I received an investment tip for a company that was developing wearable batteries. I did my "due diligence" by looking at the company's web site. I was impressed. It was clearly written by an engineer, who knew what wearable batteries were, how they work, and why customers would want them. They were proud of what their company was doing, and wanted to explain it to the world. I invested in the company.

Around a year later, I went back to the web site, and found it had been completely rewritten, presumably by a PR person. The company no longer made batteries, it "provided solutions". (Ok, I understand why this happens, I've even been there myself. Sometimes one has to write publicity for a product while not understanding what it does. The word "solution" is then useful.)

I was not impressed. I assumed that control of the company had passed from engineers, who aimed to provide a good product that customers would want, to PR people, who aimed to promote whatever the company happened to produce while not understanding what it was. I took this as a bad sign, and sold my shares for a healthy profit. They are now worth less than I originally paid for them.

Evidence that the market shares my view

On October 12th 2021, The Hut Group, whose share price was under pressure from short-sellers, held a presentation to reassure investors. They presented their product (or maybe it's a service? or a platform?) called Ingenuity, which according to their web site, is a "complete solution to global end-to-end ecommerce". By the time the stock market closed that day, The Hut Group shares had lost a further 35% of their value.